Online Classified Market by Categories (B2B, C2C, Property, Auto, Recruitment) and By Source (Listing and Advertisement) provides a comprehensive analysis of the online classifieds market in Indonesia. The report covers various aspects such as overall size of Indonesia online classifieds market in terms of revenues and other types of online classifieds constituting C2C classifieds, recruitment classifieds, B2B classifieds, property classifieds and auto classifieds. Market segmentation on the basis of product categories, type of listings, revenue source, product categories and market structure is described for each classified type.
The report also covers trends and developments; issues and challenges, end user analysis and the various business strategies adopted by major players in Indonesia online classifieds market. The report also covers the competitive landscape of the industry including the competition scenario and comprehensive profile of leading and emerging players operating in the market. The report also includes future outlook and projections for overall Indonesia online classifieds market and classified types.
This report helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for both vertical as well horizontal domain classifieds and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Indonesia Online Classifieds Market
Indonesia online classifieds market generated revenues worth USD ~ million in 2011 and followed a continuous growth pattern in the outlook period 2011 to 2014. Enormous growth of existing players coupled with new online classified portals in Indonesia has successfully resulted into revenue generation for the country’s online classifieds market. The number of listings in Indonesia online property classifieds were evaluated at ~ in 2011 which further increased to ~ in the year 2014, showcasing enormous growth. The Indonesia online classifieds market generated highest revenue worth USD ~ million in 2017.
Indonesia Online C2C Classifieds Market
The growth in Indonesia online C2C classifieds market was estimated at ~% in the year 2012. The revenue generation increased from USD ~ million in 2011 to USD ~ million in 2012. The Indonesia online C2C classifieds market generated highest revenue worth USD ~ million in 2017 majorly due to development of social media, thus increasing its usage in Indonesia.
Based on product category, the market was classified into electronics, automobiles, real estate, furniture, books, fashion and other product categories. The electronics segment contributed to the market with ~% of total number of listings in 2017.
Jakarta region dominated the online C2C classifieds market with ~% of total number of listings in 2017. Based on source of revenue, Indonesia online C2C classifieds market was classified into advertisements and paid listings. The paid listings segment dominated the online C2C classifieds market with revenue share worth ~% in 2016.
Competition scenario in Indonesia online C2C classifieds market is highly concentrated with presence of major companies such as OLX Indonesia, Locanto Indonesia, Kugli, Adpost and others. OLX is leading with ~% revenue share owning to its aggressive effort to build best user experience, particularly on mobile devices which led to its rapid growth in developing nations like Indonesia.
Indonesia Online Recruitment Classifieds Market
The online recruitment classifieds market in Indonesia increased from USD ~ million in 2011 to USD ~ million in 2012. The growth rate was estimated at ~% in 2012. A recruitment classified ad website focuses on recruiters and job seekers majorly focusing on online recruitment.
Based on industry, Indonesia online recruitment classifieds market was classified into IT/ITES, BPO, real estate, manufacturing, BFSI and other industries. IT/ITES segment dominated the online recruitment classifieds market with ~% of total number of registered companies in 2017. Based on cities, Indonesia online recruitment classifieds market was classified into Jakarta, Tangerang, Kalimantan, Surabaya, Banten, Bandung and other regions. The Jakarta region dominated the online recruitment classifieds market with ~% of total number of registered companies in 2017. Based on source of revenue, Indonesia online recruitment classifieds market was classified into recruiters and job seekers. The recruiters segment dominated the online recruitment classifieds market with revenue share worth ~% in 2017.
Indonesia Online B2B Classifieds Market
The revenue generation in Indonesia online B2B classifieds market increased from USD ~ million in 2011 to USD ~ million in 2012, which was evident from ~% growth rate. Revenue in Indonesia online B2B classifieds market majorly comprises of subscriptions, advertisements and lead generation.
Based on product categories, Indonesia online B2B classifieds market was classified into chemicals, dyes & allied products; electronics & electrical goods; building, construction material & civil engineering; industrial and engineering products; medical, pharma & healthcare; grains, dairy & other FMCG and grocery items; apparel clothing & garments; scientific instruments & supplies; packaging material & machines and other categories. The chemicals, dyes and allied products segment dominated the online B2B classifieds market with ~% of total number of merchants in 2017.
Indonesia Online Property Classifieds Market
Indonesia online property classifieds market generated revenue worth USD ~ million, thus registering ~ listings in 2011. Online property portals are increasingly becoming the first tool for research on purchasing, selling and leasing different kind of properties such as properties in residential, commercial, industrial and other sectors in Indonesia. Revenue generation in online property classifieds market is derived from lead generation, advertisements and subscription packages which are subscribed by builders or brokers, developers and professional agents.
Indonesia Online Auto Classifieds Market
Indonesia online auto classifieds market generated revenue worth USD ~ thousand in 2011. The revenue generation increased to USD ~ thousand in the year 2014. A constant increase was witnessed during this period owning to growing interest of people towards the purchase of second hand vehicles in the country. The used car market in Indonesia was dominated by unorganized players including local used car dealers, car owners and maintenance people, thus contributing towards used car listings in Indonesia online auto classifieds market.
Indonesia online classifieds market is expected to generate revenue worth USD ~ million by the year ending 2021. Online classifieds in Indonesia is expected to generate revenue worth USD ~ million by the year ending 2021, thus growing at a 4 year CAGR of ~% for the projected period 2017-2021.
Ankur Gupta, Head Marketing & Communications