The local and regional authorities of Peru are well promoting better eating habits and healthy lifestyle in the country. Also, the ministry of health in Peru is taking care due to rising obesity rates in the country. The risk of consuming sweetened beverages and processed food is becoming increasingly aware of by the local consumers of the country. Specific interest is observed to be taken in healthier food and beverages option by middle-income and high-income consumers and they have started consuming more of salads, homemade meals and other healthier options in order to stay fit and live healthy.
Health and wellness trend is increasingly becoming popular among the people of Peru (especially- middle and high income people) and the companies are also launching new products, varieties and natural ingredients with less sugar content that target the trend. Additionally, the consumers are shifting their preferences from NH 100% juices to NH RTD tea. In health and wellness beverages as well, consumers have shifted to bottled water from any other concentrated option. To make the products healthier, additions like vitamins, minerals and other natural ingredients have been greatly appreciated by the consumers.
Central American Country CBC has been given the management for non-alcohol portfolio of Ambere in Peru by the CBC Pervana and Brazilian players Ambev which is a joint venture. Ambere has selected Pepsico to manage the portfolio of non-alcohols. The leading soft drink company is CBC Pervana in the country. Corp. Lindley and Ajeper SA are the leading players which are becoming very competitive for CBC as they are effectively managed with current portfolio and also prepared for introduction of new products.
Large population of youngsters and middle-class income people in Peru are getting stimulated by the modern grocery retailers. Because of augmentation in the purchasing powers and disposable incomes of consumers, the traditional grocery retailers are losing their share. In the capital of the country, periphery of Lima and some provinces where income level is increasing, expansion of retail in Peru is being witnessed.
Over the forecast period, more awareness regarding health and wellness among consumers will be observed and will gain importance in adapting healthy lifestyle. Consumers will be becoming more knowledgeable and more educated about the healthy options available in beverage packaged food.
There will be a continuation in shift to less sugar content food products by informed consumers and accordingly an increase in the enriched ingredients like vitamins, minerals and less sugar content products which will target the upcoming trends with special benefits like beauty vitality or energy. Ultimately, the health and wellness industry is undoubtedly going to prosper well in the coming years supported by affirmative economic conditions.
Ankur Gupta, Head Marketing & Communications