The detergent industry is an international industry which has been increasing by multiple percents every year. It is an integration of diverse companies that are fundamentally engaged in manufacturing synthetic organic detergents, inorganic alkaline detergents, and crude and refined glycerin from vegetable oils and animal fats. The industry is further expected to grow in both the industrialized as well as in the developing nations.
The progression of the market can be further attributed to the development of biotechnological research in certain niches. Along with maintaining the pristine condition of the washing garments, the environmental factors are also a major consideration. Biotechnology can contribute significantly to making detergents even safer for the environment. Although several technological developments and an increasing expanding understanding of the chemical processes had improved the ability of industry to restore soiled garments and other objects to their pre-soiled condition, available detergents still failed to achieve the desired results. However, since the past five years, the detergents market has been fairly growing with high penetration level.
According to analysts, there is a firm correlation between the standard of living of a nation and its usage of detergent products. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural for the past few years has been good with heterogeneous groups of chemical scientists working on developing and formulating innovative cleaning and laundry additives like new enzymes and oxygen bleaches.
Detergents are available in three forms, namely powder detergent, bar detergent and liquid detergent. The customary applications are inclusive of Laundry Detergents, Fuel Additives, Biological Reagent, and soap less soap, amongst which the demand for Liquid laundry detergent is primarily growing due to comfort and ease in application and less wastages as compared to detergent powders. However, powder detergents are also widely accepted by consumers all over the world. Even though detergent bars are still used in rural areas, they are fast disappearing from the market because of its ineffectiveness. The organized detergent market can be further divided into three categories on the basis of its pricing, such as popular (economy), mid-range and premium. It can be further segmented based on the commercial areas, consumer segment, and on the basis of distribution channel which are inclusive of multi brand, single brand and online store.
According to recent study titled “Global Detergent Industry Situation and Prospects Research report 2017”, on a global basis, multiple industry players have been competing. Asia-Pacific is the fastest emerging market for household and industrial detergents due to its increasing industrial growth followed by the U.S. and the Middle East. . The U.S. is amongst the developed markets for household and industrial detergents and hence concentrates on exports. China and India are the market leaders in demand as well as supply in Asia-Pacific. The Middle East is also the upcoming market owing to its increasing industrial growth and rise in demand.
Given the facts that the world economy enlarged by just 2.2 per cent in the year 2016, and is anticipated o be contemplated as a state of stagnant growth. It is not to say, that the market growth is impeded, but rather it’s moving on a very sedating pace of recovery indicating the state of economic stabilization for the present as well as the future rather than a robust revival of global demand. Moreover, the correspondence between the demand, investment, trade and productivity coupled with the weak global growth may prove to be self perpetuating for the Detergent industry.
Ken Research, a market research firm says the rapid escalation of the detergent industry can be attributed to numerous factors including increasing industrialization, growing population, especially households with children, rising disposable incomes, growing awareness about cleanliness among people, increase in demand for the clothing, hospitality, drives demand in the consumer sector, low per capita consumption of detergent as well as rising washing machine penetration, will provide ample opportunity for the detergent brands to penetrate into the global market. The shift in the lifestyle of people and global modernization are the key features of the drivers for household detergents. Gradual shift experienced by the sector from popular segment to mid-range and premium segment will bring another round of growth for the household detergents sector. Industries like chemical, paint, textile, paper and automobile are the major demand drivers for industrial detergents. These features are further anticipated to continue pushing the sales of the product.
However, some policies like government regulations, norms, environmental reforms, and CSRs are some of the restraints to the growth of the market.
The key players identified as playing significant role in the growth and development of the detergent industry include P&G, Unilever, Church & Dwight, Henkel, Clorox, ReckittBenckiser, Kao, Scjohnson, Lion, Colgate, Amway, Phoenix Brand, LIBY Group, Nice Group, Blue Moon, Shanghai White Cat Group, Pangkam, Nafine, Lam Soon (Hong Kong) Limited, Lonkey, Reward Group, Kaimi, Baoding Qilijia Daily Chemical, Beijing Lvsan Chemistry, Jieneng Group, Chengdu Nymph Group, Beijing Yiqing Daily Chemical, and Jielushi. Today, consumers have a number of products to choose from, which is why companies are constantly upgrading their products and coming up with better and innovative advertising campaigns to increase their market share.
Key Topics Covered in the Report:
Global Detergent Industry Research Report
Global Detergent Market Analysis
Detergent Industry Major Manufacturers
Global Detergent Industry Trends and Developments
Global Detergent Industry Future Outlook
Global Organic Detergent Industry
Global Bar Detergent Market Research
Global Powder Detergent Market
Global Liquid Detergent Market Analysis
North America Detergent Industry Analysis
Asia Detergent Market Size
Europe Detergent Market Demand
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Ankur Gupta, Head Marketing & Communications