IndianCan - Educomp/Pearson

Solution Point • 16 May 2012
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Presence and traffic from Google was close to none per day. We started with SMO Concept Development & Management of Facebook, Linkedin & Twitter Pages. Keeping the pages more ‘specific’ in title since that will allow us to talk about a larger topic and since ETEN was an unknown brand.

case study

The Challenge

Presence and traffic from Google was close to none per day. We started with SMO Concept Development & Management of Facebook, Linkedin & Twitter Pages. Keeping the pages more ‘specific’ in title since that will allow us to talk about a larger topic and since ETEN is unknown brand..

The Solution

Web-based, internationalized CMS designed & developed specifically to meet client needs. Integration with content management systems and a Newsletter System with tools to connect & communicate with student members, visitors and internal staff.

The Case Study

ETEN FINANCE is a network of technology based satellite coaching centers for CFA® (Chartered Financial Analyst®) Prep Program.

The SMO Challenges and Activities: Presence and traffic from Google was close to none per day. We started with SMO Concept Development & Management of Facebook, Linkedin & Twitter Pages. Keeping the pages more ‘specific’ in title since that will allow us to talk about a larger topic and since ETEN is uknown brand.

Creation of the Facebook /Twitter/LinkedIn pages and inviting people from other groups. Maintaining the page, updating and uploading content on an appropriate and regular basis. Conceptualizing, adding new content (text, videos, photos, contests, tabs) as and when required.

Updates based on CFA History and upcoming events. Credibility for the the brand itself – Interviews with the top management, testimonials, etc. Extended on other social media channels e.g. Twitter, LinkedIn, MySpace, YouTube, News Portals, Google, Yahoo, Digg, etc.. Creating PRs every month for information dissemination, publishing on 25 relevant news sites.

Crucial PPC Solution: Important for getting real measurable results. With Google PPC, we help prospects click ads when searching for services offered and visit client's website. We had done full competitor analysis and prepared exhaustive list of keywords, constantly monitoring for effectiveness, reporting, positioning and re-planning. Improved site navigation and used standard and traceable contact form instead of popup which was there.

After careful analysis and study of the competition that existed, we recreated the entire website and implemented a content integration solution and than opimized the website for search engines through link building and social media promotion.

Interface Redesign: Web-based, internationalized CMS designed & developed specifically to meet client needs. Integration with content management systems and a Newsletter System with tools to connect & communicate with student members, visitors and internal staff.

The Results: They now receive many leads. People visit their website looking for CFA infomation, but end up enrolling with them.

Client Comments: We found them through an Internet Search for Web Marketing Agency and Solution Point have planned & promoted it well also re-designed our website with a crisp new look. The objective to showcase our CFA programs to Indian aspirants was realized to a large extent with their support . - P Bhattcharjee

Client:  Indiacan Education Pvt. Ltd., Noida
Target Market: India
Business: CFA Training courses

Read more at www.solutionpoint.in

Education