Ken Research has announced recent research report titled, “Consumer and Market Insights: Bakery and Cereals in China” which provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them.
The report includes:
Overall market value and volume data with growth analysis for 2010-2020
Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & other bakery products with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Reviews and recommendations on how the market will shape up from 2015-2020
International and China-specific product innovation examples targeting key consumer needs and relevant data about the leading players
It helps to identify high potential categories and explore further market opportunities based on detailed value and volume analysis and places a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
It helps in gaining an understanding of the total competitive landscape based on detailed brand share analysis to plan out market positioning effectively.
It even showcases the number of times consumers of different age groups and gender consume Bakery and Cereals, as well as identifies whether these demographic groups “over” consume and basically how the consumer behavior in the market is influenced.
The Bakery and Cereals market in China is rapidly developing, driven by the sheer scale of the economy. Low per capita consumption presents opportunities for Bakery and Cereals aligned with primary consumption motivators. Rapid urbanization and increasingly busy lifestyles are expected to drive the demand for products suitable for on-the-go consumption.
The Chinese Bakery and Cereals market is one of the fastest-growing by volume and is expected to grow at a CAGR of 10.3% in value terms during 2015-2020. Cakes, Pastries and Sweet Pies are the most consumed Bakery and Cereals category in China.
Soy Joy is the leading brand in the Cereal Bars category both in value and volume terms. Bakery and Cereals in China are expected to register the fastest growth in value and volume terms during the years to proceed where the Brownie Mixes segment is expected to gain maximum share growth within the Baking Mixes category.
Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in China and the ‘Packaged/Industrial Bread & Rolls’ segment is expected to gain share growth within the Bread & Rolls category.
China’s Bakery and Cereals market is driven by consumers’ desire for quality and convenience and this aspect is accordingly maintained by the market in order to gain revenue and function optimally.
Ankur Gupta, Head Marketing & Communications