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Indian Dental Association launches Healthy Smile Happy Smile Campaign

~ Plans to reach 1200 students through this Children’s Day Campaign running from 14th November 2014 ~

• To promote healthy brushing habits and oral hygiene in a fun and interactive way amongst children
Mumbai, 19th September 2014: Indian Dental Association (IDA) in its endeavor to reach out to the children of the country and to inculcate healthy brushing habits and oral hygiene amongst them has launched the “Healthy Smile Happy Smile” campaign on the occasion of Children’s Day.

The aim of the campaign is to promote healthy brushing habits and oral hygiene in a fun and interactive way amongst the children so as to prevent cavity in them, as dental caries affects body weight, growth and quality of life in children. Children with untreated caries have significantly poorer oral health-related quality of life than children without caries. IDA is planning to reach 1200 students through this campaign, which started from 14th November 2014.

Today at Smt. Kamla Mehta School For the Blind the children were checked and certified for their overall oral health and hygiene. Also IDA Mascot Dr. Strong Teeth shared with them the knowhow of correct brushing and how to maintain proper oral hygiene for a Healthy Smile and Happy Smile!

Dr. Ashok Dhoble, Hon’ble Secretary General, Indian Dental Association said, “I am delighted to announce that IDA has started an oral health movement in the form of National Oral Health Programme in the country to create awareness among people. The Healthy Smile, Happy Smile campaign aims to sustaining the billion smile of the country by securing the smile of the children who are future of our nation, by promoting healthy brushing habits and oral hygiene amongst them. We will carry out this campaign to rest of India. ”

Earlier IDA has organized a Healthy Smile Happy Smile camp at Wonder Kids, Byculla Branch where more than 300 children were checked for dental caries and overall oral health.

About Indian Dental Association (IDA)
Founded in 1945 IDA is the largest recognized body of dental professionals in India. IDA has a national presence and works with 29 state and 7 union territories and over 360 local branches spread across the country. Its mission is to lead the country to optimal oral health while promoting professional advancement of its own members. IDA is affiliated with distinguished global associations such as the Federation of Dentaire Internationale (FDI or World Dental Federation), Commonwealth Dental Association (CDA) and the International Association for Dental Research (IADR), to name only a few. IDA believes in the importance of oral health and is consistently working towards its aim of optimal oral health for every Indian by 2020.

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