Optimizing websites to be accessible and usable for every kind of user should be a key item in any design and development checklist. By meeting accessibility guidelines, you will not only be including a huge segment of the population into your target audience but will also be gaining added SEO benefits. We will explain just how easy it is to do this.
What is web accessibility: An accessible website is designed and coded to be more usable for people who are both differently-able and those with a temporary disability.
Why you should implement it?
To increase reach and conversion:
An accessible website will cover several demographics such as:
- The differently-able.
- To put it into perspective- around 285 million people worldwide have some kind of visual impairment with around 360 million with some kind of hearing impairment.
- The temporarily disabled i.e. due to sickness or injury
- The aged
- Those in areas with poor network
Improve your website’s SEO
A website optimized for accessibility is also better optimized for search engines. Search engines and web accessibility devices like screen readers read the code of your website in a similar way. They rely on code alone to understand content.
While optimizing for SEO does not necessarily translate into a properly accessible site, the base is the same.All of the guidelines we have mentioned below, however, cover both the overlap in good SEO and accessibility design and much more.
Fulfill a human right
Web accessibility is a human right recognized by the United Nations.
The tech world is getting more serious about designing apps and products for every kind of person to use. From Apple’s announcement of a new website to promote accessibility to improvements in the latest versions of Android.
How to implement it? Hire the right web design agency (as small possible), cut the branding hype of big daddy predators and their twisted tech-gimmickry.