Raising the brand appeal, Suntory yogurina steals packaged water market
Innovators lead the packaged water market of Japan: Suntory Minami Alps Tennensui & Yogurina sets an example. To maintain and further boost sales, market players need to innovate, as growth expected to slow down in packaged drinking water category. A report studies in detail the key factors and the reasons behind Suntory Miami’s massive success
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