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DAMAC Properties has launched sales of the world’s first FENDI-styled villas. The 34 properties are located in a private-gated community in the 42 million sq ft AKOYA by DAMAC master development off Umm Suqeim Road in Dubai. Each unit comes with interior designs and decor from the FENDI Casa range and offers a unique and stylish interpretation of the iconic Italian fashion brand, all of which is uniquely designed by FENDI’s specialist interior designers, to offer a contemporary home for the most prestigious living experience.

The villas, which come with a starting price of AED 36,000,000 and will be ready in Q1 2017, have a prime location overlooking the Trump International Golf Club, Dubai. The villas vary in size from 7,900 sq ft to 16,767 sq ft. “These exclusive, limited edition, FENDI villas are being designed with only the most stylish and demanding clientele in mind,” said Ziad El Chaar, Managing Director, DAMAC Properties. “The creativity and elegance brought to life in the world’s first FENDI villas take pride of place in one of the most desirable locations in AKOYA by DAMAC.

Given the limited number of villas available, combined with the response we have already seen since announcing this project, we expect these one-off, select designs to be very well received.”

FENDI Casa translates the FENDI savoir faire and creativity, as well as its distinctive materials, into elegant objects and cinematic ambiances that are timeless and exceptionally made. Fur is used for the sofas, cushions, carpets; leather on a couch is treated with the same flair as Selleria handmade and numbered bag; marbles, stones, woods are mixed in inventively precious ways. In pure FENDI style, pieces and details are so carefully streamlined. They become instantly iconic, from the Crystal chair to the spectacular Urano bed.

DAMAC Properties has a long-established collaboration with FENDI. The two companies are also collaborating on projects in the Kingdom of Saudi Arabia and Dubai Marina in the UAE. DAMAC Esclusiva Luxury Serviced Apartments, housed within a 150 metre high tower overlooking the Kingdom Tower in Riyadh, will provide refined luxurious interiors by the Italian fashion house for more than 100 luxury serviced hotel apartments.

The two companies are also partnering on the interiors for private apartments, on the top 40-storeys of DAMAC Heights, which looks out over the Palm Jumeirah.

Established in 2002, DAMAC has delivered almost 10,000 units to date and currently has a development portfolio of over 25,000 units at various stages of progress and planning as of March 31st 2014.

About DAMAC Properties:
For over a decade, the real estate portfolio of DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market. With an enduring passion for design and quality, the company has built a reputation for creating some of the most iconic and desirable properties in the UAE, Qatar, Saudi Arabia, Iraq, Jordan and Lebanon.

Established in 2002, DAMAC has delivered almost 10,000 units to date and currently has a development portfolio of over 25,000 units at various stages of progress and planning as of March 31st 2014.

Always at the forefront of visionary concepts, DAMAC has relationships with Paramount Hotels & Resorts, (the official licensee of Paramount Pictures), Italian fashion houses Versace Home and FENDI Casa for branded residential apartments and villas and The Trump Organisation for the development and operations of the Trump International Golf Course, Dubai and The Trump Estates within the AKOYA by DAMAC development.

Mid 2013, DAMAC Properties introduced the ‘AKOYA by DAMAC’ master plan development in Dubai. This includes mansions, villas, luxurious apartments and a retail centre all surrounding ‘The Trump International Golf Club. Within the AKOYA by DAMAC, products include ‘The Trump Estates’, a limited collection of 100 luxurious mansions. Also set within the heart of the community is a global first, with the launch of FENDI fashion-styled villas. AKOYA by DAMAC is also the home of Golf Veduta – serviced hotel apartments and DAMAC serviced Villas by Paramount Hotels and Resorts.

As a global leader in branded real estate, the company is also developing a US$1 billion hotel and luxury serviced residences in the Burj area of Dubai, called ‘DAMAC Towers by Paramount’, which will comprise the first Paramount Hotel & serviced Residences in the region.

Within the hospitality sector, DAMAC’s in-house hospitality team is responsible for managing the Company’s growing portfolio of over 10,000 units of leisure assets in its serviced hotel apartment developments. The division provides complete hospitality management through its own hospitality operating brands ‘DAMAC Maison Hotels and Hotel Apartments and NAIA by DAMAC.

As DAMAC continues to innovate and bring new concepts to the market, the Company is determined to build on its powerful performance to date. With vision and momentum, DAMAC is building the next generation of Middle East luxury living.

In addition to support services provided by the Dubai headquarters, the company’s comprehensive Customer Care Program provides solutions through its network with offices in the UAE, Jordan, Iraq, Lebanon, KSA and Qatar.

Further information is available at damacproperties.com or join DAMAC Properties on Facebook, Twitter (@DAMACOfficial) and YouTube.

For more information please contact: Niall McLoughlin, Senior Vice President – Corporate Communications, DAMAC

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