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Award-winning veteran real estate broker Cathy Turney reveals what it takes to be a real estate sales superstar in her brand new book “Laugh Your Way to Real Estate Sales Success” hitting the bookshelves this October. A consistent top producer, Turney’s unwavering dedication to her clients has positioned her as an undisputed market leader in today’s competitive and cutthroat real estate environment.
As of July, 2014, the National Association of Realtors counted 2 million active real estate agents in the United States. Sadly, 75 to 90% of those entering the field will fail in their first year. And those that are in the business struggle with tough competition, mortgage constrictions, lack of sales training and frequent burnout. Admittedly the profession of real estate agent is overhyped and most definitely overrated due to the actual long hours and high stress. This is where Cathy Turney comes in!
With over 25 years as a top producing Real Estate Broker, Cathy Turney knows what it takes to be successful as a sales person and most importantly to be a happy agent. In “Laugh Your Way to Real Sales Success” Cathy uses her considerable skills as a humorist and writer to share hilarious yet enlightening teaching stories as well as provide valuable insider sales secrets to agents including:
– How to go from being marginally profitable to earing a six figure income
– How to handle demanding people (agents, clients)
– Alternatives to letting kids bankrupt their parents
– How to smile through closings
– “Cathy’s law” for dealing with legal attorneys
– Quintessential tips on how to be a real estate sales whiz!
– And more!
John Robinson, bestselling author and master business coach, says: “This is it—golden lessons on getting to the top and staying there!” And Chuck Lamb, past president, California Association of Realtors agrees: “A lot of sound advice and a lot of laughs.” Cathy Turney is a Bay Area author whose sales production places her in the top ten percent of Realtors nationally. She is a managing partner at Better Homes Realty in Walnut Creek, CA, and the real estate expert on Emmy Award-winning Judd McIlvain’s TroubleShooterJudd.com talk show. In addition, she’s a state certified appraiser (emeritus), and has been published in the San Francisco Chronicle and national magazines.

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