Telecom Regulatory Authority of India (TRAI) issued guidelines prompting mobile operators to invest in blockchain technology in order to control unwanted SMS from marketing companies. TRAI claims to be ready with blockchain-based Distributed Ledger Technology (DLT) platform to counter SMS spam and fraud, as per some media reports.
Private operators are cheering and tweeting about new DLT platform. Enterprises wanting to send promotional SMS on DND (Do Not Disturb) customers will need mandatory consent every year on DLT platform even if the users have given their consent before. Subscriber may have given consent for a service but that consent is liable to be misused. Under the new system, the mobile subscriber will be able to revoke the consent given to entities whenever he or she desires through TRAI app or some other mechanism that will be provided under the regulation.
The enterprise will also need to have the SMS templates approved by the telemarketers. Once the DLT platform is live, all senders will need to register and procure unique sender IDs with telemarketers registered for the new platform. The process of acquiring sender IDs will be similar to registering a domain name. Once an ID is registered, it will be blocked across all operators and can be used only by the registrant.