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HOMESTEAD: The Pioneers in Boutique Branded Residences (BBR) in India

If you were born without wings, do nothing to prevent them from growing. That’s what Homestead India, a global real estate player believes in. Inspired by the 24/7 lives of a new digitally driven generation, it has given wings to real estate market with its refreshing new concept of Boutique Branded Residences. The concept stands firm on the belief that accentuated global lifestyles enable people to treasure every moment of their lives. Meticulously crafted section of branded residences based on the personal traits of the leading icons creates a unique experience in such a fashion that the connoisseur get a first-hand experience of how an iconic lifestyle and how to live every moment.

At the core of BBR, the consumer plays the pivotal role. Understanding their needs and expectations lays the foundation for the brands homestead create. This concept aims at creating projects which will be nurtured as brands and leveraged in other markets, owing to its equity.The idea behind this unique concept is to envision properties that will create their own brand equity besides having an analogous approach in terms of architecture and design excellence.

Michael Schumacher World Tower (MSWT) is a perfect example of BBR, an architectural masterpiece exuding inimitable grace, strength, athleticism, craft and serenity. These architectural marvel is finely crafted where every element – look, texture, finish and design embodies the legends’ vision.

MSWT: For the first time in India, Homestead brings the novel concept of boutique branded residences which will redefine living style. MSWT is not just a building; it is the embodiment of the legend, his undying spirit, his style and ceaseless zeal. A tribute to the Formula One Champion, this tower with 110 limited edition lifestyle suites is a stunning work of art and an incomparable feat of engineering conceptualized by the London-based international practice Upton Hansen Architects (UHA) and being developed by Shapoorji Pallonji.

The opulent design of the building tells the story of his glory and celebrates lush and trendy lifestyle. The aerodynamic curves of the tower wrapped in a three dimensional metallic ‘ribbon’ reminiscent the racetracks that the legend has conquered. Symbolizing him in every way, this tower will remind you of the icon and his accomplishments every time you look at it. You can arrive in style at the cantilevered helipad at the apex of the building. Inspired by the suspension members of a Formula One car, this helipad is a robust steel structure that is the signature feat of the tower. Once you enter the building, a grand spectacle of opulence awaits you. It is planned to give you that feeling of speed, adrenaline rush.

Each apartment exudes the vibes of a classy lifestyle and impeccable taste, for every element from look, texture, finish and design, is a window to Schumacher’s world. But that’s not it – Michael Schumacher World Tower plays a host to the most chic clubhouse in town where you can escape the chaotic world and indulge in sports, wellness and recreational activities. Much to the pleasure of the residents, there is also a spectacular observatory deck that offers panoramic view of the skyline of Gurgaon. Last but not the least, the tower has introduced a museum featuring an exclusive collection of Schumacher’s memorabilia, so as to let the residents take a walk down the memory lane and explore the journey of the legend.

Some of the Luxury highlights of MSWT are:

• 110 Limited Edition Apartments
· Single Iconic Tower build across 4.65 acres of Land

• Cantilevered Helipad with ferry service
• Triplex Penthouses, Fine Dining Restaurant
• Open to Sky Observatory Deck at 200 ft. from ground
• Michael Schumacher Memorabilia Zone
• Triple Height Entrance arrival with Valet Parking
• 265 Pit-Stops
• 7-Star Club on the 4th floor
• Concierge Services by BridgeStreet JNB

As they rightly say, ‘A legend makes every moment count’, Michael Schumacher or ‘Schumi’; as he is fondly called, has done exactly that through his passion and determination for his sport and that love of speed. Engineers and architects at Homestead, India, have tried to turn that same rush of adrenaline he gave to spectators of F1 racing, into a real estate marvel, which promises to be truly one of its kind, with superlative luxurious features and all amenities for a superfine, rich, and class apart living.

Strategically placed in the upcoming hub of Greater Gurgaon, MCWT boasts of a shimmering fountain just at the entrance along with a stand-out helipad and reception foyer surrounded by enchanting water bodies. The gigantic penthouses have well spacious dining and living areas, five bedrooms with a bathroom each as well as nice accommodations for guests. This masterpiece also has a Lap 3, Michael Schumacher Signature club and a museum dedicated to his life and speedy achievements.

As Homestead group believes that, ‘If you were born without wings, do nothing to prevent them from growing’, they have truly encapsulated this idea into their vision of ‘creating valuable ideas through human architecture’. The company’s motto is that ‘Life is too short to waste living in places, with no place for life and thus Live Every Moment’ and this reflects in their offering scheduled to be completed by 2016, The Michael Schumacher World Tower. The wait is over and the countdown begins.

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