Brands should keep communicating. They should offer virtual services if possible, keep consumers updated with any information related to their brand / domain, talk about their crisis management strategy, include the steps they are taking to protect your employees and customers, communicate changes in business policies / business hours etc.
Chingari to pay users for fresh music PepsiCo’s Deepika Warrier joins Diageo India as CMO PubMatic elevates Sudipto Das as VP, Ad Solutions, APAC Sony Pictures Sports Network brings back LIVE cricket action with West Indies Tour of England Flipkart’s 2GUD forays into social commerce brings in content-to-commerce play India Continue Reading
Sadly, honesty is not a trading commodity as yet, share if some thug DNA parents and teachers are mutating future kids with hype and fear. Am I? So what! Sarcasm is a necessary element in survival kit when you’re surrounded by equally sarcastic hypes especially in opaque, celebrity / brand obsessed mobs dumping its own cultural value systems, justifying that we are becoming some advanced selfie-driven IoT tech robots capable of sailing beyond milky way!
The digital revolution has transformed theme parks as theme park operators have adopted real-time information management technology for enhancing visitor experience. Given the country’s sweltering heat during summers, tourists have exhibited an increased preference towards indoor fully air conditioned theme parks. Large theme park operators have started offering multi-park tickets Continue Reading
Digital integration has led to big deals across all apparel retail channels. The year 2019 is a year of the smart stores. Internet of Things (IoT) technology is deployed in this sector at a quicker pace that will affect systems and processes across the entire apparel retail enterprise, particularly at the supply chain.
Today, citizenship is a great privilege. And Indian citizenship, is the greatest privilege. Why? Because only those who have purified their souls by protecting cows (not cows of Pakistani or Bangladeshi origin) for seven consecutive births are reincarnated as Indian citizens. That’s why just one in about six people on Continue Reading
Corporate governments, security experts and officials remain in support of mass, warrant-less surveillance. But civil libertarians, humane technology companies and others oppose it, noting obvious lack of transparency and espionage to save crooks / cronies. As a cheap smartphone user, you don’t have to worry for Malware / Spyware / Continue Reading
The first of its kind in Bangalore, the Total Environment Jazz Festival will showcase International Jazz contemporaries like James Carter, Helen Sung and Yuri Honing among others across Mainstream, Funk, Afro & Latin Jazz. The festival celebrates Jazz across three nights at the UB City, Amphitheatre from Thursday, 27th to Continue Reading
A few decades ago this was something unimaginable but in the rat race for survival in today’s world the media houses have compromised on their commitment to leftist inscribed ethics synthesized from revolts and renaissances of our brave ancestors.
Almost 55% of Indian population are cinema-goers who watch movies in a theater at least once in six months. As in-cinema advertising is expected to grow at a double digit in the next few years, many agencies has recently jumped-in to provide comprehensive on-screen advertising branding / plans.