Big Bytes

In-Cinema / Movie Theater / Multiplex Advertising

The Cinema Advertising industry is an ancillary Bollywood industry which has been growing by multiple percents every year. It is an integration of diverse entertainment companies that are fundamentally engaged in Cinema Marketing and Advertising. The industry is further expected to grow in both large metros like Mumbai, Kolkatta, Bengaluru, NCR Delhi, Noida, Gurgaon, Chennai, Hyderabad as well as in tier-2 cities like Indore, Bhopal, Ahmedabad, Kochi, Pune, Bhubaneshwar, Jaipur, Amritsar, Ludhiana, Nagpur, Aurangabad, Chandigarh, Baroda, Vadodara, Surat, Lucknow, Kanpur, Varanasi, Allahabad, Gorakhpur, Dehradun, Raipur, Guwahati, Patna, Ranchi, Jammu, etc and non-metro towns / rural areas in India.

Almost 55% of Indian population are cinema-goers who watch movies in a theater at least once in six months. As in-cinema advertising is expected to grow at a double digit in the next few years, many agencies has recently jumped-in to provide comprehensive on-screen advertising branding / plans. In-cinema advertising platform enables advertisers to reach a targeted, captive audience with high flexibility and control over the advertising process.

More coming soon..

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