Italian economy showed great signs of possible economic turnaround and enterprises are investing in business intelligence (BI/AI) to derive knowledge from the growing volume of unstructured data, enabling the top management to deliver strategic decisions. Enterprises look to retain customers and expand the involvement of vendors to improve their supply chain management.

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Italy is the 3rd-largest national economy in the Euro Zone, the 8th-largest by nominal GDP on the planet, and the 12th-largest by GDP. The country is one of the founding members of the European Union. Its closest trade ties are with the other countries of the European Union. It is one of the world’s most industrialized regions, and a leading country in world trade and exports. The country enjoys a very high standard of living, according to the Human Development Index, moreover, it has the world’s 8th highest quality of life, claims The Economist.

Despite such achievements, the nation’s economy today suffers from structural and non-structural problems. After strong GDP growth in 1945–1990, the last two decades’ average annual growth rates lacked below the EU average? It was hit particularly hard by the recession of late-2000s, the same bubbles still keeps blopping every decade! The stagnation in economic growth, and the political efforts to rejuvenate it with massive government spending from the 1980s onwards, eventually manufactured a major rise in public debt. After fighting a delayed recession, economy showed some signs of possible monetary turnaround permitting the associations to consider expanding the investment relating to information and communication technology.

Endeavors are putting resources into business Intelligence (BI) to get bits of knowledge from the developing volume of unstructured information, empowering the top management to deliver strategic decisions. All this while, analytics and information warehousing are the most noticeable BI devices that are gaining expanded consideration from Italian enterprises. The business objectives of ‘increase customer satisfaction’ and ‘enhance supplier intimacy’ are gaining more prominent consideration from Italian undertakings as they want to retain clients and enhance the involvement of sellers to enhance their supply chain management.