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Expansion in Sports Nutrition Demand Driving Protein Powder Market

The report studies Protein Powder in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India. It covers information on production, consumption and trade statistics, from 2011 to 2016, and forecast to 2020. The report offers major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Industry Insights
In a matter of a few short years, the sports nutrition market has expanded into one that provides fitness and lifestyle support for consumers of each level of athletic ability, from weekend warriors and amateur athletes to senior citizens and beyond. The CAGR of protein powder industry was viewed as 1.7% for the review period.

Protein products such as bars, powders and ready-to-drink option have been the most popular by far, registering almost 90 percent of the market.
Industries of protein powder of the United States, Europe, Japan, and China has recently accounted for 53% of the global consumer market share.
The average output growth rate of protein powder industry in China was recorded as 1.9% and it was further believed that it will increase speedily with an average growth rate of 2.3% in the years to proceed.

Because the market of Protein Powder industry veers to be saturated in economic developed regions and the consumer markets in the region of emerging economies like China, India, Brazil, etc are on the ascend, the demand for this industry is forecasted to multiply unceasingly.

The American sports nutrition market especially including protein powders is expected to surpass USD 8 billion by 2019, evolving at a compound annual growth rate of more than 7 percent.

The percentage of the consumers who seek foods high in protein has grown from 39 percent in 2006 to 53 percent in 2014 and is further expected to ameliorate in the future years registering high revenues and profit maximization of the industry.

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