– Non-specialists must trade more on fashion credentials Replacement of old furniture is most on demand.
– The rise in consumer interest and demand for active wear has resulted in a widespread increase in the allocation of prime footfall positions in store.
Product analysis, Retailer developments, Consumer data” which highlight status of active wear market in the UK with detailed consumer analysis. It discusses detail consumer analysis top retail destinations for Active wear and purchase drivers. Report details into average spend per year to category level, the price points available across the market and both quantitative and qualitative analysis outlining the relevance that active wear products hold in consumer lifestyles.
Replacement of worn out garment is also an ongoing trend in the UK which is creating demand for active wear market. Sport shoes account for most popular active wear considering high adoption of sports fashion among youngsters. Following the recent trend gym clothes have taken place of everyday attire. Yoga leggings are most on demand active wear which has become full day attire of women even at home or outside the gym. Many known fashion designers have paid attention to sportswear resultant sportswear has also gained traction in the market.
With risings interest and awareness of people towards healthcare, focus has started turning towards gym, yoga centres and athletic games. Fitness sector has given boost to active wear market and further expected to continue on tapping the market potential.
Key companies covered in the report:
Primark, New Look, Gap, Marks and Spencer, Forever 21, JD Sports, Sports Direct, Adidas, Asda, Amazon, T.K. Maxx, Next, Debenhams, Nike, John Lewis, Matalan, H&M, BHS, ASOS
Ankur Gupta, Head Marketing & Communications