Cinema or film advertising is yet another medium of publicity characterized by sound, motion, colour, vision and timeliness on a large silver screen. This audio-visual medium has a wide range starting from ordinary slide presentation to the film screening. Movie advertising is a great method to reach viewers in a captive setting. Video ads deliver messages on the big screen to audiences waiting to see a motion picture – who are generally in a relaxed and happy mood. Cinema ads roll prior to the movie previews while guests are finding their seats.
Theater is a perfect fit for regional advertising. Local movie theatres draw people from a targeted area. Most local advertisers draw their customers from a fairly small geographic area. Most Indian moviegoers may travel up to 20 miles to visit a movie theatre.